The Advantage Tyre Solutions brand represents the coming together of two of NZ's largest tyre retailers, Beaurepaires and Advantage The Tyre Professionals, under a single Kiwi owned brand.
Since 1985, Beaurepaires had been serving Kiwi customers to help keep them safe on our roads. In 2013 Beaurepaires became a brand that was licensed for use in New Zealand by a newly formed New Zealand company - Beau Ideal Ltd - for retail tyre replacement and additional automotive services.
Since the early 2000's Advantage The Tyre Professionals were going above and beyond to ensure that all vehicles and fleets (on and off road) received exceptional service, whether it was at a store or at an offsite location. This network was a network of independently owned tyre retailers priding themselves on being your local, professional tyre experts.
In 2023 these two tyre retail networks began to rebrand under one name - Advantage Tyre Solutions. In doing this we are now building on that reputation for tyre solutions and expertise.